operation_opportunity_logo Resource Page

10,000 HIRED. 20,000 TO GO.

Here in the United States, our veterans and their families have made tremendous sacrifices, and at Hilton, we are committed to ensuring they have a great career when they return home from service. This philosophy has always been a part of our DNA, and in 2013, we took our commitment to the next level with a big goal: to hire 10,000 veterans, spouses and dependents in five years. We are proud to have accomplished that goal, two years ahead of schedule and have now committed to hire an additional 20,000 military veterans and their families by 2020.

It is important for everyone to understand that veterans are incredible assets for a company, and they bring highly transferable skills, experience and values – things like discipline, organization, problem-solving and teamwork. The most important lesson we’ve learned is the one we suspected from the beginning: hiring veterans is not just a matter of doing the right thing for the men and women who have served our country. As much as we’re helping them, they are doing even more to help us achieve our mission to be the world’s most hospitable company in every way possible.

Celebrating 10,000 Hires

"Operation: Opportunity is a shining example of the convergence of doing something that is good for society, good for our business and good for our culture."

– Chris Nassetta


Conrad Hilton and his military legacy

Conrad’s first introduction to the military was when he attended the Goss Military Academy (now New Mexico Military Institute) in Roswell, NM. In 1912, New Mexico became a state and Conrad was elected to the state legislature as a Republican. He worked in the legislature for two terms before leaving out of frustration. He returned to San Antonio and raised $3,000 to start a bank. When the United States entered World War I, Conrad sold the bank and enlisted in the U.S. Army, where he served in France in the Quartermaster Corps. While serving, Conrad assisted in the rear area in charge of transportation and shipment of supplies for the front line. With his drive for efficiency, it was aggravating to him how a shipment of supplies would come in on one railroad line, but because there was no uniform width for the rail lines in France they would have to unload everything from one train and load it onto another train. In 1919, Conrad was discharged, following his father's death in a car accident. He went back to San Antonio to take charge of his father's businesses.


For Conrad, World War I was an experience he never forgot. Thirty years after the close of the war, he ruminated in his memoir about the impact of that then most destructive war on soldiers, it “changes him. He may be better or worse, but he can never be the same man he would have been. I know I wasn’t.”

No doubt the war had a deep impact on Conrad. Conrad’s military experience had a deep impact on him as he would try to support service members and their families throughout his lifetime. Below are a few of the ways that Conrad supported military over the years:

After the Korean War, the Conrad Hilton (now Chicago Hilton) offered returning military personnel and wives a few free nights at the hotel and some cash for spending at shows.

Military Program Awards